Kindling documentation

How advocacy-led growth works in Kindling — programs, advocates, submissions, and payouts, and the vocabulary the product uses.

Subscribe, accept the agreement, complete onboarding, and finish the setup that has to be in place before your first program can pay anyone.

Enter the EIN, legal name, and address Kindling uses as your payer of record for advocate disbursements and 1099 filing.

Walk through the five-step Kindling program wizard, what each field accepts, and the difference between saving a draft and activating.

Every field on a Kindling program's settings page, its accepted values, and what it controls today.

The two ways advocates join a Kindling program, invite codes and your public program page, and what an applicant goes through before their application reaches you.

Create shareable invite links for Kindling programs, scope them to one program or all, set a usage limit and expiry, disable or delete them, and read the status list.

Where to approve or decline advocate applications in Kindling, what an application shows you, and what each decision does.

Read the Kindling Advocates screen, its Approved, Pending, and Archived tabs, the roster columns, the Blocked filter for advocates who cannot be paid, and the advocate profile page.

Review advocate posts in Kindling, approve or reject them, understand what approval commits you to, and work the queue from the program's submissions tab.

What happens when you reject a submission in Kindling, what the advocate sees, and how a corrected post comes back to your queue.

How Kindling calculates advocate payouts, when payout runs happen, the four things that must be in place before money moves, and how to pay one advocate now.

What Kindling costs — subscription plans, per-advocate seats on monthly plans, and how advocate payouts are billed with the 15% platform fee at each payout run.

What the Kindling dashboard and analytics screens measure — impressions, spend, approval rate, effective CPM, earned media value — and how each number is calculated.

How Kindling calculates earned media value from impressions and engagement, the settings that control it, and how to use the EMV-to-spend ratio honestly.

Configure your sources, review the runs your Kindling contact prepares, and publish approved conversations to your advocates one at a time.

Connect your Kindling workspace to Claude, ChatGPT, Cursor, or another MCP client: setup steps, the eleven read-only tools, data access, security, and troubleshooting.

Every email Kindling sends to your team and to your advocates, what triggers each one, who receives it, and when scheduled sends go out.

If a page is wrong or a question is not answered here, write to support@kindlinghq.com.